For SaaS & Tech Brands · Strategy-First Animation

Make your product
impossible to misunderstand.

You've built something great. But when people come to your site, they leave without signing up. Not because your product isn't good enough. Because they couldn't figure out what it does fast enough.

You have a great product.
But do visitors get it?

If people aren't signing up, it's not always a traffic problem. Most of the time, it's a clarity problem.

Confused visitors don't convert

If someone can't understand what you do in 10 seconds, they leave, no matter how good the product is.

You keep explaining the same thing

Sales calls. Onboarding. Demos. You're constantly re-explaining your product because nothing does it for you automatically.

Generic videos don't move the needle

You've tried explainer videos before. They looked nice. But they weren't built on a strategy, so they didn't perform.

Diagnose first.
Animate second.

Other animators take a project and start animating. We start by understanding why your message isn't landing. Then we build the video around the fix.

01

We find your clarity gap before we animate

Before opening After Effects, we audit your messaging, funnel, and positioning to find exactly where your clarity is breaking down. Then we build the solution around that.

02

Scripts built to convert

Your script is written around what makes your customer take action. Not just what describes the product.

03

For products that are hard to explain

If your sales team is constantly re-explaining what you do, that's the gap we're built to close.

Everyone else
Takes a project and animates it. Competes on style and price. Delivers and disappears.
Keyframe Media
Diagnoses your clarity problem first. Animates the fix. Then follows up to measure what moved.
We Get Complex Products
We've spent years working with products that don't fit in a tagline. By the time we get on a call, we already understand your world.
30-Day Performance Check
We follow up 30 days after delivery to see what moved for you. Your results are how we prove our work.

Five steps from
confused to converting.

01

Discovery Call

A free 20-minute conversation where we figure out exactly where your message is breaking down, using our 6-question Clarity framework.

02

Clarity Audit

We review your website, funnel, and messaging. You get a one-page Clarity Report showing exactly where your message breaks down and what your video needs to fix.

03

Video Production

Strategy brief locked in. Conversion-focused script written. Animation produced. Every frame has a job to do.

04

30-Day Check-in

Thirty days after delivery, we check in. How is the video performing? What moved? This is how we keep improving and how you build proof of ROI.

05

Retainer Option

Your product keeps evolving. New features, new audiences, new onboarding needs. A retainer keeps your clarity content current without you having to think about it.

Selected clients
SBV ClockIn Melody Benefits OJC Space Measuring Help Me Build Credit

Work that started
with a strategy.

Every piece below is a clarity or explainer video. Each one started with a conversation about the problem before anything was animated.

SBV ClockIn

Clarity video for a SaaS clock-in platform.

Melody Benefits

Explainer for a benefits platform.

OJC Walkthrough

Product walkthrough video.

Space Measuring

Clarity video for a space planning service.

Help Me Build Credit

Explainer for a credit-building service.

Three options.
All strategy-first.

Start with a one-time package to fix your core clarity problem. Or stay on as a retainer partner to keep your content sharp as your product evolves.

Tier 1
Clarity Starter
For brands who need their core message clarified

  • Clarity Audit included
  • 60–90 sec Clarity Video
  • Conversion-focused script
  • 1 revision round
  • 30-day performance check-in
Reach out to learn more
Ongoing Partnership
Clarity Retainer
For brands who need ongoing clarity content as their product keeps evolving

  • Monthly Clarity Video
  • 2 short-form social cuts
  • Priority turnaround
  • Ongoing script and messaging support
  • Monthly check-in call
  • Dedicated communication channel
Reach out to learn more
How the audit works

Every project begins with a Clarity Audit. A strategic review of your messaging, funnel, and positioning before a single frame is animated. The audit fee is credited toward your project total when you move forward.

You have traffic. So why aren't visitors
turning into leads?

Answer 8 questions about your product and get a personalised Clarity Score with specific recommendations. In under 5 minutes.

  • Clarity Score out of 100 across 4 categories
  • Personalised analysis of your specific clarity gaps
  • 3 actionable recommendations tailored to your product
  • Delivered instantly in your browser and by email
$20 one-time  ·  instant results
Start your Clarity Audit
Sample Clarity Report
62/100
Messaging
45
Funnel Clarity
70
Positioning
60
Value Communication
75
01
Rewrite your homepage headline around the one outcome visitors care about most.
02
Add a clarity video at your biggest drop-off point to bridge the gap.
03
Make your CTA specific, one action, not three options.

Common questions.

The things most people want to know before they reach out.

Why do I need a Clarity Audit before the video?
Because most briefs describe what your product does. Not why your customers don't get it. The audit finds the real gap so your video is built to solve the right problem. Skip it and you get a pretty video that doesn't perform.
How is this different from a regular explainer video company?
Other explainer companies start with animation. We start by understanding your clarity problem. We diagnose before we produce. Every frame has a job to do. And because we specialise in complex products, we already understand your world.
What if I just want the video without the audit?
We don't offer production without strategy. Think of it like building a house without blueprints. The audit is what makes your video work, and the fee comes off your project total when you move forward.
Do you work with early-stage startups?
Yes. If you have a product and a conversion problem, we can help. The Clarity Starter tier is designed for exactly where you are right now.
Can we work together on an ongoing basis?
Absolutely. The retainer model is designed for brands whose product keeps evolving. New features, new audiences, new onboarding needs. A monthly retainer keeps your clarity content current.
How quickly can you start a project?
Usually within one to two weeks of your discovery call. I work with a small number of clients at a time so your project gets full attention. I'll be upfront about availability on the call.

Hi, I'm Chany.

I founded Keyframe Media after seeing the same problem over and over. Great products losing customers. Not because of what they built, but because of how they explained it.

Other animators take your project and make it look good. I start by asking why your message isn't landing. Then I build everything from there. The result isn't just a video that looks good. It's a video that makes your product impossible to misunderstand.

I work best with tech and complex product brands. I keep my client list intentionally small so every project gets the full depth of the strategy-first process.

, Chany Klinger
6+ years animation·School of Motion graduate·Brooklyn, NY·Complex product specialists
Book a discovery call
Let's Work Together

Ready to make your product
impossible to misunderstand?

Free. 20 minutes. We'll figure out exactly where your message is breaking down.

Book a discovery call
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